FAQ’s
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Creative Philosophy
I believe the sky’s the limit when it comes to creative ideation. Collaborative brainstorming is exciting when all participants have a stake in the creative outcome. Some of the best outcomes begin as a doodle or sketch. Whether working remotely or on-site the excitement that comes with creative problem solving is a reward all its own.
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Agency Experience
I’ve worked for a number of mid-Atlantic advertising agencies specializing in hospitality, healthcare, B2B, political, direct response and hi-tech. Agency experience: Resort Marketers, Boyd Tamney Cross, Reese Thomases & Ellick, Dudnyk, Independence Strategy, Al Paul Lefton and Roska Direct .
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Creative Services Management
I worked in-house for Medimedia as their Senior Art Director. In that role I supervised and managed a team of 4 graphic designers, a web developer, production artist and freelancers. I also worked in-house for LA Weightloss as a Creative Developer, writing, producing radio, DRTV and establishing their web presence.
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Graphic Software
I’m highly experienced in graphic software. I utilize the most up-to-date Adobe Creative Cloud suite of applications, including: InDesign, Photoshop, Illustrator, After Effects, Premier Pro, DeeVid AI and the Microsoft suite including: Powerpoint, Excel and Acrobat. I’m always on the lookout for new and emerging graphic and motion software.
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Core Competencies
It all begins with an idea. The execution of any concept or idea is knowing the resources to make it happen. I have extensive experience in outsourcing creative. From crafting creative briefs to organizing complex photo shoots to hiring creative specialists to budgeting and project management. Utilizing the latest in commercial AI engines.
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What Else Would You Like To Know?
As a kid in the 1960’s, the television was my teacher. An encyclopedic knowledge of pop culture has always been a large part of my zeitgeist. My love of illustration and painting were the reasons I went to art school. I still paint; landscapes and historical scenes.